Mobile phones have become the preferred medium for online shopping. Shoppers are deliberately getting rid of desktops and laptops and taking to smartphones to buy things because they are more convenient. Therefore, with the mobile shopping revolution rapidly setting in, it has become imperative for eCommerce to optimize their stores for mobile views.

However, while a sizeable number of online shoppers are seen to be buying things online, a much larger number have complained that the pages are too small to access on mobile screens. This requires immediate action by all retailers to make their store mobile responsive, regardless of the platform used to build them. Fortunately, if your store is built with Magento, things are quite easy as many expert Magento developers have recommended effective practices to make the site mobile-ready. Catch up with some of them here.

Update your store with the latest version

Magento Commerce aims to provide “hassle-free shopping everywhere”. It comes with Mobile First Commerce, which helps optimize the store for smaller mobile screens. So, if your website is running on any older version, the first thing you need to do is update it to the latest version of Magento Commerce. Mobile commerce first secures everything at once, from mobile optimized checkout to responsive themes and optimizes UX/UI.

Work on loading speed

If your store doesn’t load fast on desktop, it will be even slower on mobile screens. Also, the layout will not appear or click on any element on the page will not work. If more of your customers are accessing from mobile devices, then before you miss out on a big sale, optimize load time with the caching plugin, optimizing images and videos.

Provide simplified payments

The reason more people buy on mobile is convenience. Convenience is one-touch paying with PayPal, Google Pay, Amazon Pay, or other eWallet integrations. Therefore, optimization of mobile e-commerce also involves optimization of the checkout process. While MagentoCommunity makes mobile payments simple with digital wallet integrations, solemnly join the Magento Community Initiative to gain access to apps like HiConversion that help streamline the checkout process.

Reduce third-party ads

If your Magento site is flooded with too many pop-up ads, floating tabs for deals, offers, etc., it can annoy users viewing the site on mobile devices more. Therefore, it is better that you reduce or remove the ads and instead funnel the ads or offers to the customers through your emails.

Replace heavy content

While a good amount of high-quality content gives you an SEO edge and also looks good on larger screens, it can bog down the site when opened on smaller mobile screens. Half of the content may be cut off from the display screen. For mobile optimization, you need to reduce content and organize it into smaller chunked sections. Sufficient white space is also an important element to improve mobile readability.

Without a doubt, mobile ecommerce optimization is made easier with the Magento platform. So worry no more with your unoptimized website leading to substantial loss of sales, but turn to a team of expert Magento experts who can make your store great for mobile traffic.

Leave a Reply

Your email address will not be published. Required fields are marked *