As an author, you are likely looking for the highest possible visibility for yourself and your book(s). There are countless ways to achieve your result. One is with press releases, also known as press releases.
However, many authors never consider adding press releases to their marketing mix.
If you’re not using the power of press releases in your marketing, you may be missing out on a lot of opportunities.
Paid vs FREE
There are many ways to get traction for your efforts. There are free services you can subscribe to, but their reach may be minimal.
There are plenty of paid services out there that will give you a lot of traction, but if you’re on a budget, this may not be the way to go.
With the release of my latest book, I got great results from PRWeb. My releases were picked up by thousands of outlets. However, there is a cost for the service.
This can be cost prohibitive for anyone on a budget, but the scope may be worth reconsidering your budget constraints.
How much is your time worth?
The first thing to determine is how much your time is worth. If you have more time than money, manually distributing your releases may be your best option.
However, if you’re on a budget, using services that post your release to the newswire is a great option.
The fastest way to get your press release published is to use a service like PRWeb. There are also industry-specific services that can get you in front of the right media in record time.
A quick Google search will bring up services in a variety of industries.
You can search virtually any industry to see what’s available.
Before you jump into paying for distribution, do your due diligence. Check with others in that industry to determine if the investment is worth it.
If you plan on holding local book signings, local media may be the way to go.
Local media include:
• Daily newspapers
• Weekly publications
• Monthly magazines
• Radio stations
When sending press releases to local media, you must send them in a timely manner. Weekends are not usually the best time to submit your information.
How to submit your release
In days gone by, you had to fax or mail your information. Today, you can often post directly to the media outlet’s website.
Avoid sending your press release in a mass email. The authors mistakenly believe that sending your press release to as many people as possible (journalists and non-journalists alike) is the best way to increase the likelihood that the media will “pick it up.” This is not true.
It’s better to send to a smaller number of very specific people rather than criticizing a group of people who don’t care what you’re doing.
You can also distribute to groups on social networking sites like Facebook and LinkedIn. Twitter is another viable source to post information about your book.
writing the release
The conclusion is the following; press releases work and should be part of your overall marketing plan.
Take the time to write press releases to get more visibility for your books.