Advertising is a form of mass communication with the public. It is usually unilateral, that is, from the company to the potential buyer / user of the product. It is a form of communication that usually tries to persuade potential customers to buy or consume more than one particular brand of products / services. According to Bovee’s correct definition, “Advertising […]

Having to go through a business crisis is an almost inevitable consequence of any activity. In fact, there is little to no assurance that a business will never experience such a problem. However, what the manager can do, instead of trying to warn or avoid the crisis, is to learn to deal with it and prepare the company to be […]

In short, digital asset management (DAM) is the organization, management and distribution of any of your digital files, from images to text content and everything in between. A good DAM system will also keep your files safe. Let’s see more about what digital asset management covers to help you decide if you need it. Content creation Content creation is a […]

Today, many entrepreneurs focus on social media, new media, and online media. While these efforts are important and necessary for marketing, traditional media is still important and can play an important role in the success of your business. So the question is, “Will you be ready when Oprah or Donny Duetsch from The Big Idea calls?” You will be if […]

Pathos is what the Irish survive on and thrive on, so Swift begins her proposition with that. He presents a melancholic image to his readers in the opening lines of A Modest Proposal, recalling the beggars and urchins at the gates of Ireland, the women followed by three, four, or six children. The first paragraph also contains seeds of his […]

A Running Record (or modified error analysis) is when a student reads aloud and the teacher records each error made in a duplicate copy of the text. It is an important evaluation tool for several reasons: First, it allows the teacher to identify an appropriate reading level for the student. Second, it reveals how well a student is self-monitoring their […]

Currently, there are more than 200 readability formulas developed by various scholars since the 1940s. Only a few of these formulas are reliable in determining the reading level of sample text. This article will help you decide which readability formula (s) to use in your documents. Identify your industry and then select the appropriate readability formula. EDUCATION The primary role […]

We all probably know that getting a link to our website from another improves the visibility and status of our website in the eyes of the internet gods – search engines. You may also know that links from more popular places are more valuable than links from a less popular site. A lesser known fact is that links from popular […]

Social networks are the grouping of individuals into specific groups, such as small rural communities or a neighborhood subdivision, so to speak. Although this is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This type of site users is increasing rapidly with the expansion of Internet users day by day. Today, Internet […]

Data entry from home is the completion of a task assigned by a job provider, such as information management, entering the computer in textual or numerical form within an allotted time, all done using a personal computer at home. The information that is generally handled in data entry are customer survey forms, credit and debit card transaction tracking, entries for […]