The mobile app industry welcomes new ideas to expand its area. While the e-commerce industry gets a new boost with mobile apps to sell products or services more conveniently, many people get a way to generate income by creating demanding apps. An app can be used to earn money if it successfully justifies its purpose. Gaming apps are the best example in this regard. They are free to download, but they earn through in-app purchases. Native app developers for both Android and iOS platforms get a high demand for creating apps with innovative ideas. Find out how a free app can make money.

Not all applications are successful in creating a trend in the market. Very few apps live up to the hype. Choose the right platform to build your apps. Two names are dominant: Android and iOS. Analyze your market and get an idea of ​​the interest of your audience. Create an app that your target audience wants.

In-App Purchases Vs. Paid Downloads:

Apps that come with a paid download lost their claim on the competition. People no longer want to pay before use. This is the reason why in-app purchases get a solid footing in the market. The apps allow users to download them free of charge and offer limited services. They set a subscription charge for premium features. In-app purchases became the buzzword in the app industry, and app owners successfully captured the right interest through them.

In-app purchases are divided into three different categories: consumables, non-consumables, and subscription. Users make a consumable purchase when they use their purchased in-app products, such as virtual currencies. The non-consumables are the ones that have a permanent use and never expire, like a new game level. Subscriptions are used to get new features or unlock a new installation for a limited validity period.

Apps that make money:

It doesn’t matter if you wander through the Apple App Store or the Google Play Store, you’ll get billions of apps. Some apps ranked at the top and others failed to gain attention. Generally, there are three types of apps that grow tremendously in terms of earning profit.

• Game apps

• Matchmaking apps

• Proprietary applications

Gaming apps take the top spots when it comes to earning money. Recent years are witnessing a number of gaming applications that enhance user interest. Candy Crush Saga and Pokémon Go grab the headlines. Every day these games make a lot of money and build a strong foundation for such apps.

While the gaming industry stands to benefit exceptionally from the idea, matchmaking pools aren’t too far behind. These apps have a long list of subscribers and are even ready to pay charges for getting premium installs. Tinder becomes instantly famous and is known as one of the top-grossing apps.

Video streaming apps are also seeing a surge in demand. Netflix opens up the new market and works on the subscription based method.

The app industry gets bigger and better by giving space to new ideas. Some privately owned apps also position themselves in the market and generate windfall revenue through simple approaches. Apps like Telepathic and Hooked are the biggest blockbuster names in the book category. Their ideas were new as they came up with a simple yet interesting reading process.

Native Android app developers and iOS app developers are in high demand these days. They are given the task of developing an app that greatly touches the intent of the users.

Besides in-app purchases, there are many ways an app can generate revenue. Focus on advertising, email marketing, subscriptions, and other strategies to monetize your app.


In general, there are four types of advertising that help an app earn revenue. Interstitial ads are the full screen pop-ups that are displayed in a specific period of time. Users can close such ads by tapping the close button. Banner ads or display ads come in different shapes and sizes and appear at the top or bottom of an app. In-app video ads are also common and these ads are displayed as an in-app reward. Native ads are designed to promote products.

Junk mail:

App developers design and develop apps, and it’s the strategy that makes them famous. Email marketing is an old concept and is still used by marketers. Increases the reach of an application. Email marketing is essential when you want to promote products or inform shoppers about discounts and offers.

These are the things you can do to make a profit from your app. Free apps are beneficial in many ways. You need a proper strategy to promote them.

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