Facebook advertising is beneficial for any business, it helps you get out there and engage with your target market. Plus, it helps make building a relationship with your customers easier than ever. As for local businesses with local customers in mind, it presents its own particular advantages.
This is what they are
Geotargeting Options
The ultimate goal of any campaign is conversion, and showing up in the right people’s feeds is the best way to do it. When you place an ad on Facebook, they allow you to modify your targeting to users in your area. Interested users who may not have heard of you are a great match.
Since these users can visit your location (provided information about your location, store hours, etc. is complete, of course), you’re essentially driving them right to your door.
You can make use of events
Do you have an upcoming sale or a gift? show home? Or maybe you are planning to organize an event related to your products/services? These are great ways to promote your brand, and by using Facebook’s events feature and entering your information, you can go and be featured in local users’ events feed.
Facebook displays user events based on their location and interests, so there’s a higher chance they’ll be interested in your event. Plus, once they click “Interested” or “I’ll Attend,” Facebook reminds users of the event regularly, so you don’t have to worry about them forgetting.
Identification with the local culture
An important advantage that local businesses have over larger corporations is their identification with the locals. From homegrown restaurants to local convenience stores, local businesses understand what the locals are like (aka their market) and what influences them best.
With that, incorporating local idiosyncrasies, such as traditions and quirks, food specialties, or even recognizable locales, is a great way to create an impression on your target market. It’s a great way to make them see that you’re not just a business, but one of them.
Helps you cultivate your relationship with the locals
“Local Favorites” are so called because they have become a go-to solution that is not only convenient, but also worthwhile. Those establishments and services that have earned the loyalty of their customers must find ways to maintain and nurture that relationship. What better way than with active social media pages, right?
Placing an ad on one of the most used social media platforms allows for comments, messages, photo tags, all great ways to check how your customers are enjoying your business. More importantly, it allows you to talk to them in the space where they feel most comfortable.
Facebook Ads should definitely be a staple in every local business’s marketing efforts. Not only does it help you build a relationship with your customers, it also helps relationships flourish. Given its importance, placing your Facebook ad needs with a reliable Facebook ad serving company is a must. Remember: any campaign is only as good as the people behind it, so make sure you invest in the right team.