You must have noticed that people are holding their Android phones or iPhones to communicate or shop, but now new operating systems with great features are also entering the market and the trends are changing as well. It is really interesting to note that 57% of developers still plan to develop mobile applications for Windows phones, as their market has exceeded one million.

Everyone would love to opt for a sleek interface, cloud service integration, and easy availability of other Microsoft products like Office 365, Xbox, OneDrive, and many more on one device. And this is the reason why Windows Phone continues to be preferred by developers and business owners. It has been able to successfully establish itself a dominant place in the market.

Let’s consider some of the reasons why creating a Windows application would be beneficial to improve your company’s recognition and also to cover a range of people who would know about the application.

Simple and advanced user interface:

Today, all users expect an easy-to-use interface for their mobile devices so that they can get things done quickly. Windows phones are responsive and use an advanced user interface that attracts people’s attention and also increases their popularity. Users always want all tasks to be completed in a limited time and what they are looking for in their devices is speed, efficiency and performance. Windows operating systems provide all of this and this is why businesses and organizations choose Windows to build their mobile applications. Since its popularity is at its peak, creating an application for this operating system would increase the awareness of the Windows application among people and cover a wider audience spectrum.

Build apps once and get them everywhere:

Another major concern that worries most developers is that for any application to be popular, it is important that it be available on multiple platforms so that it can cover a large audience base. The way Microsoft is approaching the mobile first method is very clearly present in the latest version of Visual Studio. The current release has made it easier for iOS developers to quickly migrate to Windows mobile app development with full support for Objective-C development in Windows apps. Visual Studio now supports building apps for Windows, iOS, and Android as one platform.

Publishing Windows apps is easy:

Windows mobile app publishing is one of the easiest methods of deploying apps in your business compared to iOS and Android. iOS requires applying a certificate to your application. Microsoft doesn’t need a specific business certificate like Apple does. Microsoft has also created several tools to create applications that can be easily tested and published. The tools allow you to create an application in a few hours and this helps to complete the job faster and also efficiently. Once the application is created, it can be uploaded to any mobile application manager such as AirWatch or MobileIron and published to an enterprise application store.

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