Deciding on a good blog title and selecting a domain should be based on the location of the target keyword. With both the domain and a good blog title, you want to include at least one target keyword, but what is the target keyword?
Well that will depend on your niche and there is a pretty big list of options. But that will be up to you to decide on the niche, preferably something you enjoy doing. Then simply think of the single word that best describes your blog. And then you also need to set the search volume and level of competition for that keyword. Because any blog title should contain keywords with high search volume and low to medium competition.
Therefore, it is of the utmost importance that you create a free Google account and be able to use the Google Keyword Planner tool. Which is a free tool within Google Ad-Words, but you must activate the Ad-Words account to fund it. You don’t need to add any ads yet because you just need to access the arsenal of tools. Later in your blogging journey, you will use many tools that can only be accessed through your Google account. Like Google Search Console and Google My Business, but that’s a topic for another article.
The title should summarize the content that will decrease the bounce rate of your visitors. It immediately tells the visitor exactly what the blog is about. And it’s also easy to remember without excluding your domain name. It should not exceed 60 characters and should be as short and precise as possible. This is important for both the title and the display window of the blog post in search results.
Put that target keyword with a high search volume as the first word in both the blog title and domain name. That way, when search engines crawl your blog, the target keyword is clear. And they can categorize your blog more specifically.
But it should always be in context. Simply throwing a bunch of keywords together is how NOT to rank in search engines. Your blog title is your chance to attract search engine hits or spider crawls. The blog title is mentioned first in the sitemap of any blog.
Try to avoid stop words like (the, and), but this may seem more difficult than you usually anticipate. Although it is more of a rule when it comes to the URL slug of a blog post. Just a personal preference and SEO tactic I’m currently testing. So no, it will not influence your SEO blog. Provide stopwords is not present in post URL slugs or on the blog’s primary domain.
With a good title also comes a slogan that should be equally short and objective. A tag line is not a description of the site, so it is called a “Tag” line. Therefore, it is usually not more than three words. Always remember that later with SEO you will need space for your blog post title. A search result typically shows the following;
Blog Home Page – (Blog Title / Tagline)
Blog Page: (Page Title/Blog Title)
Blog Post – (Post Title / Blog Title)
A good title is your opportunity not only to attract more visitors. But the most important thing is that they want to stay on your blog. This is where the quality of your content comes into play because a good blog post needs to have great content.
When your visitor reads the headline, they should know right away that this is what they’ve been looking for. That is why along with the title of your blog also comes the First Impression. Base that on your own first impression of seeing your blog through your visitor’s eyes.