Every website owner dreams of seeing their websites on the first page of Google’s listing. Laser-directed traffic shower, endless streams of visitors, dizzying sales – that’s what putting a website at the top of Google’s pedestal does. But getting to the forefront of search results is a difficult task to complete. You should always be one step ahead of online competitors, know what’s going on in the rival field, where your online rivals’ websites rank for the same keywords, etc. Only then can you win the raffle against the immense online competition.

Once you’ve chosen your keywords and put a lot of effort into optimizing your website for them, it’s vitally important that you look at the ranking of these keywords. Monitoring your website’s ranking fluctuations is crucial for several reasons:

1. It gives you a clear pattern of the competitive landscape in a particular keyword niche and allows you to assess how far you are from Google’s coveted top position.

2. Ranking verification allows you to stay ahead and track search engine adjustments and updates as well before they negatively impact your website traffic. If your website ranking drops for any keywords, you will be able to react quickly and take the right steps to adjust your website. This will avoid a long-term negative effect on your traffic and sales.

3. Knowing where you and your competitor’s websites are in search results can help you maximize the effectiveness of your SEO campaign and minimize your SEO efforts through more rational use of your SEO resources.

There are two ways to check your website rankings for specific keywords: manually or by putting SEO tools into play to check ranking.

The first way is simple for babies and does not cost a single penny. All you have to do is go to Google, enter your keyword, and find your website in the search results. Sounds easy right? But what if your website just went live and isn’t even in the top 100? Imagine how many pages you will have to stare blindly in front of the monitor before stumbling across your site. Also, the results you will get can be largely inaccurate. The point is, Google offers a custom search, so it doesn’t matter if you are logged into your Gmail account or not, your search results will be affected by your previous search history. This is why you may get quite different results than what most other users see.

SEO tools for checking rankings offer a more effective and accurate way to track your website positions. A good rank checker allows you to reduce your SEO workload in a big way and get accurate ranking data quickly. There are many free and paid rank checkers out there. And here are the most poplars:

Rank Checker by SEO book (free) is a Firefox extension that allows users to easily monitor website rankings for specific keywords on Google (US and international versions), Yahoo, and Microsoft Live Search. But sometimes the results that this free rank checker provides can be quite inaccurate. The point is, Rank Checker groups 100 results per page to minimize scraping on Google. This type of grouping can cause a change in ranking when compared to only seeing 10 results per SERP.

Market Samurai (paid) is one of the most popular SEO tools on the market that also allows you to check website rankings in the big three: Bing, Yahoo! and Google. This application allows users to compare the results with the previous verifications and draws progress graphs that illustrate the progress of the website’s rankings. But sometimes, for an unknown reason, this SEO tool does not provide users with correct ranking data and displays results that are quite different from what most users get on Google itself.

Link-Assistant.Com Rank Tracker (free and paid) allows users to monitor website positions for an unlimited number of keywords in more than 700 search engines. Equipped with the “Competitor Tracking” feature, this rank checker allows users to compare their website’s rankings with those of its main competitors so that users can compare their search engine presence and the effectiveness of their SEO campaigns. Furthermore, this SEO tool only provides laser-accurate ranking results and organizes ranking data very well into highly customizable ranking reports.

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