The sales funnel has been a part of mainstream business and marketing for a long time. However, lately it seems to me that the topic of using sales funnels in internet business is popping up everywhere on the web. The truth of the matter is that people want to know more about this marketing concept and how they can use it in their online business marketing efforts. If you would like to know more about the sales funnel for effective Internet marketing, I invite you to continue reading.

What is the sales funnel?

No, a sales funnel is not a real funnel. The use of the term “funnel” for this marketing concept is simply to help visualize and explain a sales process from start to finish. Because it uses a wide entry path for “Unqualified Prospects” leads at the top and a much narrower opening for converted sales at the bottom, the term funnel is an accurate comparison.

At the top or entrance to the sales funnel will be those who we can consider as “unqualified prospects”; These are people who might need your products or services, but have never contacted them before. At the end of this funnel, after several offers and upsells, you’ve got people who got your product or service and also made a purchase.

Another reason why the concept of a funnel is effective is that it allows you to monitor the actions of your potential prospects at different stages of the extended sales process. Using the sales funnel, by calculating the number of qualified leads at each point in the process, it is possible to anticipate the number of leads that, over time, will become actual customers.

A sales funnel will allow you to see exactly what and where your sales process is failing or succeeding, or if your campaign isn’t getting enough leads somewhere in the process. This information allows you to choose exactly where to focus your attention and work to keep sales at the necessary level and meet marketing objectives. It is used as a method to measure and manage the sales process of customers.

The sales funnel is actually an organized marketing process where you methodically direct your prospects to become customers and also convert them into even more willing customers to spend. Your customer base shrinks as your net profit increases because you provide higher-priced products and services to your ready-to-spend customers at the bottom of the funnel.

There are different types of marketing funnels, they can be very simple or very complicated in their design, but they will all have a top or front part and a bottom or back part. Let’s talk a little about the purpose of both.

The Top or Front – End Sales Funnel

The top of your sales funnel will be the most active area of ​​your process and requires the most consistent testing. You’ll discover virtually unlimited front-end strategies limited only by your creativity and resources.
The main goal of the front-end will be to attract potential customers and convert them into buyers later in the sales process.

The potential customer becomes “qualified” once they opt in or sign up for something you offer. This is the point in the sales funnel where the lead or “Unqualified Prospect” becomes a qualified lead because they have taken an action that actually shows that they may have enough interest to purchase your product or service.

For your front end to be effective, it must be able to generate targeted traffic to your website, blog, or capture page. The most effective methods and resources to do this are article marketing, PPC ads, social media (Google+, Twitter, Facebook, YouTube), banners, blogs, forum posting, content marketing, and more. .

You’ll find that there are numerous tools to “qualify” the “unqualified lead.” One of the most effective is the use of a capture page where you can offer something of value that is relevant to your product or service that people can get for free or at a drastically reduced price by exchanging their name and email. The products offered range from newsletters, videos, email courses, e-books, related reports, and more.

So we see that the front of the sales funnel is where people are drawn into your sales funnel. Now what about the back end?

The back end or bottom of the sales funnel

The back end or the bottom of the sales funnel is where the main sales and profits are made. It usually contains your highest priced products. Basically these would be relevant to the same niche but delivered in a different format such as audio, video, live interaction, or private consultation. The main difference between front-end and back-end is in the type of customer and the price of the product or service being provided.

By the time your customers reach the end of your sales funnel, they will not only accept your free gifts and valuable information, but they may also have purchased your basic product or service and liked it so much that they are eager. to buy you more

While it is true that only a small percentage, say 1-2%, of the total number of people entering your front end will end up on the back end. That’s fine, due to the fact that these select few will invest a much larger amount of money. You see, while front-end products and services may cost less than $100, back-end products and services are typically priced at 100 or 1,000. This makes the back-end or bottom of the sales funnel may be the main source of income for your Internet business, it is also the most predictable and solid area in this sales process.

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