Having to go through a business crisis is an almost inevitable consequence of any activity. In fact, there is little to no assurance that a business will never experience such a problem. However, what the manager can do, instead of trying to warn or avoid the crisis, is to learn to deal with it and prepare the company to be able to deal with it. This can be done by taking note of certain key performance indicators, also known as KPIs, that determine whether or not the business is performing well. This requires effective and efficient crisis management. Keeping in mind and understanding crisis management KPIs will help you survive an ongoing crisis and any other impending problems.

Some key performance indicators to consider are current earnings, if any, losses, expenses, asset acquisition, sales performance (for a sales business), customer satisfaction, and business feedback. Profits are the main objective of profit-making activities. In this case, generally, the more profits you make, the more successful the company will be. Losses are almost a regular part of any activity and cannot be completely prevented, only minimized. This can be achieved through effective financial and asset management. Expenses are the expenses of a business that must be incurred in order for it to prosper. Examples of these expenses are those incurred to purchase supplies, inventory, and the like.

The acquisition of assets is another matter that is not in line with the most common activities in an economic activity. This can be had with companies whose main activity is the acquisition of real estate. In turn, these properties are used as capital for profit-making activity. Sales performance refers to the ability of a selling company to dispose of its inventory with the highest profit. In the same way, the higher the profits, the greater potential for success the business can have. Customer satisfaction is one of the most important aspects of any customer-oriented activity. Naturally, what a company aims to achieve is total customer satisfaction. In fact, even if sales or profits are low, as long as customer satisfaction is high, the company can be said to be successful or at least capable of succeeding. Finally, commercial feedback is the reputation of an entity in terms of its services, products or any activity in line with the conduct of its risk policies. This will be the culmination of all the ideas and impressions of the entity and may well form its official reputation in the economic world.

These key performance indicators can be used to determine whether an entity is doing well in line with its financial or economic purpose. In turn, this information can be used as a basis for crisis management in an attempt to prepare for an impending economic problem. Crisis management KPIs are not simple pieces of information that simply show how an entity is performing; these are also pointers and sources of remedies that management can take to save them from an economic crisis or strengthen them altogether.

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