H2H – Person-to-person social selling strategies

Many sales and marketing professionals today have been charmed and persuaded to believe that success in today’s hyper-competitive business climate is based on the number of digitized B2B or B2C contacts you have. Successful sales and marketing is simply not defined by how many Twitter followers, LinkedIn connections, Facebook likes, and Instagram followers one has. Feeding these so-called “must update” […]

The tagline: a hidden gem in the brand toolbox

Despite the emerging importance of brand image and identity in the professional and small-to-medium business sectors, there may still be a golden opportunity in your branding toolbox gathering dust. The slogan. What is a slogan? A short descriptive phrase, often accompanying your logo, that communicates the personality associated with your professional practice. A unique and relevant tagline gives you an […]

The definition of offline marketing and how you can use it to improve your online presence

Offline Marketing in a Nutshell The definition of offline marketing is not difficult to understand, as it is the same marketing strategy that was traditionally used before online marketing became widespread. Before online marketing monopolized the marketing landscape, becoming the primary medium most businesses use to promote their products and services, traditional marketing methods were much more prominent and, in […]

Business Process Improvement – Job Summary

Once you’ve followed the 10 steps to improve a business process, what do you do next? Should you immediately move on to the next challenge in your process inventory? Not if you want recognition for a job well done! Taking the time to summarize what you’ve accomplished will help you gain visibility in your organization. However, getting recognition for improving […]

Long tail keywords and how to find them

All professional online marketers know how important it is to use long-tail keywords. This is because they know that if you want to make money online, you need to target online shoppers, not web surfers. And now, with over 70% of organic searches using long-tail keywords, it’s more important than ever to make sure you’re using the right keywords. You […]

How are original articles produced?

By now, you understand the importance of originality in article writing. As a student, you have probably been told about the consequences of plagiarism and how it is wrong to copy from others without giving credit to the original author. But writing an original article is different when you must refrain from using material that is already present in another […]