Man-1: I came here for a good discussion! Man-2: Oh no you didn’t, you came here for an argument! Man-1: An argument is not just a contradiction. Man-2: Well, it MAY be! Man-1: No, you can’t! An argument is a connected series of statements intended to establish a proposition. Man-2: No, it’s not! -Monty Python INTRODUCTION This is a subject […]
the art of persuasion
Are prolific writers also faster readers?
The human mind is an incredible tool. Seems like whatever you use it for, it gets better. Just as a high performance athlete may be good at certain types of skills, he also develops new muscle groups due to his training. As they do it more and more, they do it better and better, and physiologically they change to meet […]
Is your marketing smarter than a fifth grader?
The saying “a picture is worth a thousand words” can also relate to your writing, with the right choice of words you can turn a simple sentence into a chapter of information. One of the biggest hurdles when writing for marketing is that we are trained to write “smart”, by this I mean coming up with writing that demonstrates our […]
How to write a guided meditation script
There are all kinds of guided meditation, guided imagery, and hypnosis programs available, and they aim to do many different things. Some are designed simply to help you relax, while others are intended to help you change bad habits, lose weight, achieve other goals, or become smarter in some way. But there are certain elements common to all guided meditation […]
Key factors to rank your site at the top of major search engines
To arrive at their list of best-matching web pages, search engines use a combination of on-page and off-page factors to determine how they rank for specific keywords. On-page factors are those elements that can be evaluated directly from a web page document (such as the title tag, keyword frequency, and also details about the website the page is on). Off-page […]
The Seven Best WordPress Plugins for Your Blog
Lots of bloggers are using WordPress and for good reason. It is the most popular blogging software in use today and one of the biggest reasons is the ability to add functionality through the use of plugins. Plugins can turn your run-of-the-mill blog into a high-powered online tool capable of driving traffic and revenue to your site. Consider using major […]
Can a podcast be visual or is it just audio?
One of the purposes of your podcast is to provide information and create an audience that will listen and follow you. You can do a podcast once and stop and think that you will have a loyal audience. Consistency is needed. At the same time, if you use audio only, you are “just a voice” speaking to them. People are […]
Article Marketing – A simple formula for writing articles
When people start out in article marketing, they usually have a hard time writing their first two articles. They sit and wonder what to write about, then they have an idea, but they overthink how to structure the article. Article marketing can be simple when you use a formula to stay on track. In this article, I will give you […]
Return of the School. It’s time to start planning your Christmas marketing
Now that the kids are back in school and life is starting to get back to normal, it’s time to start thinking about direct marketing for the holidays. Too early? It certainly feels that way, but November and December will be here before you know it. You don’t want to miss out on the most profitable time of the year […]
Tips and Tricks for Getting Free Images for Your Website
The latest search engine updates have recently made it very clear that the more images you have on your website, the more Google will ignore you. Seems pretty tough, doesn’t it? Before you get too discouraged, or take your feelings to the other extreme, and start overloading your web pages with irrelevant images, you better take a hard look at […]