the art of persuasion

Man-1: I came here for a good discussion! Man-2: Oh no you didn’t, you came here for an argument! Man-1: An argument is not just a contradiction. Man-2: Well, it MAY be! Man-1: No, you can’t! An argument is a connected series of statements intended to establish a proposition. Man-2: No, it’s not! -Monty Python INTRODUCTION This is a subject […]

Is your marketing smarter than a fifth grader?

The saying “a picture is worth a thousand words” can also relate to your writing, with the right choice of words you can turn a simple sentence into a chapter of information. One of the biggest hurdles when writing for marketing is that we are trained to write “smart”, by this I mean coming up with writing that demonstrates our […]

How to write a guided meditation script

There are all kinds of guided meditation, guided imagery, and hypnosis programs available, and they aim to do many different things. Some are designed simply to help you relax, while others are intended to help you change bad habits, lose weight, achieve other goals, or become smarter in some way. But there are certain elements common to all guided meditation […]

The Seven Best WordPress Plugins for Your Blog

Lots of bloggers are using WordPress and for good reason. It is the most popular blogging software in use today and one of the biggest reasons is the ability to add functionality through the use of plugins. Plugins can turn your run-of-the-mill blog into a high-powered online tool capable of driving traffic and revenue to your site. Consider using major […]

Can a podcast be visual or is it just audio?

One of the purposes of your podcast is to provide information and create an audience that will listen and follow you. You can do a podcast once and stop and think that you will have a loyal audience. Consistency is needed. At the same time, if you use audio only, you are “just a voice” speaking to them. People are […]

Tips and Tricks for Getting Free Images for Your Website

The latest search engine updates have recently made it very clear that the more images you have on your website, the more Google will ignore you. Seems pretty tough, doesn’t it? Before you get too discouraged, or take your feelings to the other extreme, and start overloading your web pages with irrelevant images, you better take a hard look at […]