With the rapid development of large outdoor LED signs, digital outdoor billboard advertising is quickly becoming the preferred medium for cost-effective, high-impact advertising. New technology is taking America by storm and setting the trend for the 21st century.
More of these digital video LED billboards are being rolled out in top-ranked DMAs with top-tier roadside exposure. These brilliant digital displays offer effective, high-impact, targeted and flexible advertising campaigns. These digital displays are widely accepted as the new advertising medium, due to its myriad advantages such as: dynamic creative elements and interactivity, guaranteed delivery and scheduled viewing, multiple advertisers without clutter, cooperative revenue opportunities, instant digital turnarounds for the season, price or promotion, rapid ability to update content, timely insertion of trailer loops with advertising content, instant digital programming with informational and entertainment content, and the ability to deliver specific messages to specific audiences in specific locations.
The flexible LED (light-emitting diode) media allows for instant message upload over the Internet, so amber alerts, community event messages, and public service announcements can run on the sign when needed. Today, outdoor advertising is a vital element in well-conceived marketing plans. According to the Outdoor Association of America, the top brands using outdoor advertising are a veritable list of blue-chip brands: AT&T, American Express, IBM, McDonald’s, Procter & Gamble, just to name a few.
At a time when advertising on television, radio, newspapers and magazines is experiencing a drop in audience, outdoor advertising is gaining momentum. According to the Outdoor Association of America, interest in outdoor advertising on billboards has been steady and growing, making outdoor advertising the second fastest growing medium after the Internet.
Outdoor advertising has many forms, but the most popular of all times is the billboard. The billboard, which started with hand-painted boards, evolved into high-definition LED billboards. As an emerging media system, LED video billboards offer greater flexibility of use than conventional billboards. With high-brightness, high-resolution LEDs, the conventional billboard has been transformed into the perfect high-tech outdoor electronic display medium.
Electronic billboards are not only full color and large format, but also have many distinctive advantages such as displaying animations and actually displaying specialized outdoor television advertisements. Electronic signs also act as a multi-messaging provider, where a sign can display a loop of continuous messages. As for changing a billboard message, it’s as easy as clicking the mouse button, instead of sending a team to come down and replace a billboard message.
Digital Media is the outdoor advertising platform of the future.