I often have many curious people eager to know what drip content is, its importance, and how I apply it to my membership site. The secret to the success of my membership sites is that I use drip content. It is surprising that many people looking to have their own sites have a very bad idea of what drip content is. Let me try to explain a few things about drip content.
The most common form of drip content that people use is to schedule your blog to deliver content in a sequence. It can even be used on a regular WordPress blog in case there is no regular member submission site. In this case, you can post to your WordPress blog and decide whether you need to publish it immediately or at a future date. Drip content is even better when used on a WordPress blog as it can be scheduled to publish posts on set dates. All you have to do is post and schedule. This post will not appear online until the day you scheduled it. This way, you can ensure that your content is delivered in sequence. The procedure to do this is also very simple; change the date of your next blog to a future date. In case you have a sudden flood of ideas that can be written on three separate blogs, you can schedule to separate the dates you want to post them, for example a week.
Drip content works very differently on a blog than it does on the WordPress blog above. The reason for the lack of success of many people who use drip content with their membership sites is that they simply apply it on those sites as they would on a WordPress blog and charge people who want to access that blog. There is a problem here, as anyone can join for a month and then come back after, say, four months and still be able to see all the old content in the archives without paying for those months that they were absent. The best solution to this challenge is to consider the date the person joined when filtering the content.
The above method will ensure that when joining your site a person will only see the first part of your blog content, for example the first four or five weeks. If the person waits up to a month, they will be able to access the content of the following month. Unsubscribing at any time will mean that the person will start over. This shows that the main difference between a WordPress blog and a protected membership site is that, unlike a WordPress blog, the trickle starts when joining the membership site and stops when they cancel.