Types of Innovation

Creativity can be defined as the identification of problems and the generation of ideas, while innovation can be defined as the selection, development and commercialization of ideas. There are other useful definitions in this field, for example, creativity can be defined as a series of ideas, several diverse ideas, and several novel ideas. There are different processes that improve problem […]

Successful telemarketing strategies

Make sure you have a map. Before you start your telemarketing campaign, do you know what you want to achieve? Are you collecting additional contact information, such as the name of the decision maker or requesting the email addresses of specific contacts? Are you building brand awareness? Are you conducting market research? Are you hoping to close a sale over […]

Filing a Trademark: Plain Text vs. Stylized Logo

When filing a mark, the USPTO gives you two options: standard characters or specialized form (stylization and/or design). Let’s look at each one in detail and that should help you decide the best way to apply for your mark. As with any discussion of filing a trademark, it is always assumed that you have done your due diligence and thorough […]

Poetry and its multiple perceptions

Poetry is often seen as the most personal and mysterious of literary forms. Poetry, in effect, helps us to embrace the mystery of life. We can talk about the “inside” of poetry (ideas, images and feelings) and the “outside” of poetry (appearance and form). Attention to the form, that is, to the very structure of the text, is the starting […]

22 ways to make money as a writer

When most people think of writers, they think of fiction writers struggling to produce great novels. With the exception of the few writers who appear on best-seller lists, many more writers make a living at various types of business, technical, and nonfiction writing than at any other writing job. So here are 22 ways to make money as a writer. […]