When you build a website, you have a very powerful marketing guarantee that you can use to get more business than you ever thought possible.
It doesn’t matter if you have a brick-and-mortar business or a completely online business, here’s how to market your business website, both online and offline.
Blog content
The more relevant content in the form of blogs you can put on your website, the more traffic you will get to your website. You don’t want the content to upload all at once. You want it to work little by little so that the search engines catch up with you and so that you get a steady stream of traffic every day.
Social networks
When you write a blog post or add any content to your site, inform people on all your social networks about the new content. Try to make each social media update a bit unique so that it doesn’t seem the same all the time. Each network has its own unique appearance and personality. Just match your ads to each network.
QR Codes
These are those fun square things that you can use your smartphone to take a photo and get the information. A QR code can take your customer or contact to a newsletter subscription page or simply to your website. It’s up to you.
Pay per click
All search engines, plus most social media, allow you to do some form of pay-per-click marketing. The easiest and best to use is Facebook. You can design an ad and target it as minimally as possible to get the most convertible clicks.
SEO
Search engine optimization should be your first marketing method for your website. SEO involves making sure you have the right content on your site, using the right keywords, and in the right order to get the best results. SEO also happens outside of your website and is called off-page SEO. This means that you will find ways to produce material that provides a link to your website.
Sponsorships
Locally and internationally, there are always sponsorship opportunities available where you can help organize an event, support a charity, or combine resources with other companies that offer complimentary items to your audience. The end result is more traffic to your website.
Marketing your business website is an important part of running a business. If you want people to know about your business, the website is essential.