Monograms – Record special moments!

The special moments in life require a unique type of gift. Monogrammed gifts make special occasions like birthdays and weddings a little more personal. A monogram is a decorative motif that uses one, two, or more letters of a person’s name, usually in an elegant font. In most circumstances, the letters used are the initials of the person receiving the […]

Buy your wine directly from the winery

The way wine is sold is subtly changing. Until recent history, wine was sold through an arcane system known as the Three-Tier Distribution that emerged when prohibition ended. The winery, brewer, or distiller have no choice in how to get their product to market. However, this is gradually changing as states approve of wine being shipped directly from the winery […]

How can insurance agency marketers maintain a clean and healthy prospect email list?

This article reviews what agencies and brokers should do once they have created a list of underwriting target prospects. List building is a separate topic from list maintenance and is worthy of meaningful discussion. That said, once agencies and brokers have created a list, they should quickly establish best list maintenance practices. Maintaining a clean insurance email list helps agencies […]

How YOUR nonprofit can master visual storytelling

According to ISPO News, we make approximately 10,000 decisions a day, and “products that evoke emotions always win.” Humans base 90 percent of their decisions on emotion, which, when you think about it, is a staggering statistic. Nonprofits have a distinct advantage over for-profit companies in offering their donors much of what they need for their decisions: emotion. Fortunately, today […]

The 10 best podcasts for journalists in 2016

It’s no secret that the world of podcasting has seen a great renaissance in 2015. Downloading your favorite podcast to take anywhere on your smartphone or tablet has never been easier. Podcasts are an indispensable journalistic resource and will be increasingly so in 2016. The modern journalist simply needs to keep abreast of the devices, software, and trends that shape […]

The e-marketing plan: brief description and work scheme

I. Summary of a marketing plan Marketing planning (specified in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to make profitable sales are affected by hundreds of internal and external factors that interact in ways that are difficult to assess. A marketing manager must understand and build a […]

How to Manage Social Media with Covid-19 Around

The speed and ferocity with which the Covid-19 pandemic has hit the world is unprecedented. With people forced to self-quarantine and maintain social distancing, people’s lives and livelihoods have taken a downward spiral. The silver lining, however, is that the crisis will pass once a vaccine is found or herd immunity is developed. Until then, the new normal would be […]

Ways to get more followers on Instagram

People who use Instagram always want more followers. If they are new, they want more followers, and if they have been using Instagram for years, they want more followers. People always want to be popular in real life, and that’s the same on their social media. Instagram is no different and people who have a large following can make a […]