Buying leads can be an effective and profitable way to build your home business. Many leaders can credit their success with having a constant stream of new leads on hand. So what type of leads would be best for you? Here is a simple discussion of the popular types of home business opportunities on the market today.
Leads in real time – “Real time” refers to the age of the protagonist. A real-time lead is typically anywhere from seconds to 24 hours old, depending on the source they are buying from. Lead age is the amount of time from when the lead submitted their information until you are assigned as the lead lead.
new leads – “Fresh” also refers to the age of the lead and usually means 0-3 days, which varies depending on the source you are buying from.
Direct Mail Leads – Direct mail leads means that the lead is intended for physical mailing only. Direct mail leads are usually very affordable and a great option if you want only the most interested contacts to call you back.
Local Leads – Local leads are usually sorted by phone area code, so you can request leads only from your local region.
Surveyed Leads – Surveyed leads generally refer to leads that are generated from a form on the internet. Typically this would be an advertisement asking if the prospect is interested in a home business opportunity. The lead fills out the form and then becomes a lead.
Aged Leads – This refers to the age of the lead, usually these are leads of a few days and are much lower priced than real time leads.
Short Form Leads / Long Form Leads – This refers to the number of questions that the prospect filled out on the form. A short-form lead usually only has basic information, such as name, email address, phone number, and the best time to call. Long form leads typically include the information from a short form lead plus additional survey questions such as “How soon would you be ready to start a home-based business?”
Redirect leads – Redirecting leads means that the lead ad will send traffic to your personal website address. These are a great option if you have a business website, you can get signups or sales without even talking to your prospect.
Autoresponder Leads – These leads are intended for sending emails and can be used with your email, contact manager, or autoresponder software.
Once you’ve purchased leads, the most effective way to communicate with your leads is over the phone. Call your potential customers as soon as possible to get the best response. You never know when someone is going to change your number, or if someone else will call before you and register it first. Email marketing and direct mail marketing are also very effective, but a typical response rate is only 1-7% on average, due to the sheer amount of spam you have to contend with when contacting a potential customer.